St Andrews Links Trust which operates the famous Old Course at St Andrews, ‘the home of golf’, had sought to register the town’s name as a trademark for travel and other services.
St Andrews Links Trust already owns the trademark rights to the town’s name in relation to goods like ‘golf equipment, jewellery, clothes and kitchen utensils’, but wanted to expand its trademark rights to services such as ‘travel, accommodation and catering ‘.
The European Union Intellectual Property Office (EUIPO) said a town’s name cannot be trademarked for such services.
The EUIPO said: “It is not excluded that the town St Andrews will be visited by persons who do not have the intention to play golf but want to explore the town, its landmarks and surroundings.”
A spokesman for St Andrews Links Trust said: “St Andrews Links invests in protecting its brands and reputation globally for those who share in our commitment to protecting the reputation and renown of St Andrews as The Home of Golf.”