St Andrews Links Trust which operates the famous Old Course at St Andrews, ‘the home of golf’, had sought to register the town’s name as a trademark for travel and other services.
St Andrews Links Trust already owns the trademark rights to the town’s name in relation to goods like ‘golf equipment, jewellery, clothes and kitchen utensils’, but wanted to expand its trademark rights to services such as ‘travel, accommodation and catering ‘.
The European Union Intellectual Property Office (EUIPO) said a town’s name cannot be trademarked for such services.
The EUIPO said: “It is not excluded that the town St Andrews will be visited by persons who do not have the intention to play golf but want to explore the town, its landmarks and surroundings.”
A spokesman for St Andrews Links Trust said: “St Andrews Links invests in protecting its brands and reputation globally for those who share in our commitment to protecting the reputation and renown of St Andrews as The Home of Golf.”
New Dumbarnie Links still ready to open despite big loss of overseas visitors.
Dumbarnie Links, the spectacular Clive Clark-designed golf course on the Fife coast overlooking the Firth of Forth, is set to take a big hit in bookings this year due to the coronavirus crisis.
Scheduled to open next weekend but unlikely to see that happen with no date set for golf being given the green light again in the UK, overseas bookings for Scotland’s newest golfing venue have already been decimated.
“Around 80 per cent of bookings from overseas guests/tour operators have cancelled for this year, with many of them re-booking for 2021,” David Scott, the general manager, told The Scotsman.
Golf Monthly have recently published their inaugural list of the 240 “Real Links” courses of Britain and Ireland. Inevitably, Scotland cntributes the most with 100 courses. Ireland weighs in with 63, England with 55 and Wales with 18. The Channel Islands make up the remainder with 3 courses and 1 is located on Isle of Man.